This weeks topic is one that seems to lead to more questions than answers, so I wanted to give you some insight into what I've seen other people experience. Today more and more people are wearing wigs for different reasons and in different ways. Over the past 8 years we've seen our business grow and change. Back then 70% of our customers were buying wigs because of hairloss due to illness or medical issues. Now that number is around 50%. Although there are advances each year in medicine, hairloss due to illness has not changed much in the last decade, however more people are wearing wigs now for fashion and style.
Let's talk first about illness. Our belief is that it's alway best to buy a wig before you have a procedure, or chemotheropy done. You can see what color you like the best and figure out what size works best for beforehand. This gives you the opportunity to make the transition as easy as possible. Often people enter in to the situation, then wait until they've lost all thier hair to buy a wig. Experience has shown us its much harder to accept the way you look in a wig if you wait until you have no hair. Times like that can be extreamly difficult, so it's better to be proactive and work on some of the changes you can control.
On the other end of the spectrum are people who wear wigs for fashion. People are discovering ways to change thier look without going to the salon for a cut or color. A new style can be fun for anyone, especially when there is no risk. No worries about waiting for your hair to grow back, or hoping your stylist actually gets the color you want on your hair. If this is why you want to buy a wig then now is also a good time to buy. Most wig wearers become fans for life after they buy the first one. The initial purchase is usually the hardest one.